Our Story
A very old idea, whose time has come back
Long before energy drinks and espresso machines, people roasted figs, ground them, and brewed them like coffee — a warm, dark, naturally sweet cup with nothing to apologize for. Coffig carries that tradition forward.
One Ingredient
Just figs. Roasted with patience.
Coffig starts with organic Mission figs from California's San Joaquin Valley — grown, harvested, and sun-dried naturally by farmers who believe in the power of figs. We slow-roast them until they are dark, rich, and ready to brew. No grain fillers, no flavorings, no chemicals — and no caffeine, because figs never had any to begin with.
It's highly concentrated — half a teaspoon to a teaspoon makes a cup, so a single bag pours about 75 of them. Steep it 5–7 minutes in any brewer (French press is our favorite), strain, and drink it like coffee: hot or iced, flat whites to frappés — at well under a dollar a cup.
The Right Balance
You don't just benefit from what we put in — you benefit from what we leave out
All the good stuff
- ✓100% organic certified ingredients
- ✓100% caffeine-free — naturally, not chemically
- ✓100% plant-based
- ✓Clean, guilt-free morning energy
Nothing nasty
- ✗Zero caffeine
- ✗Zero gluten
- ✗Zero dairy
- ✗Zero pesticides
Since 2008
It all began with a loving family
While living in South America, William and his wife Rosmarie dreamed up a healthy, energizing beverage made from figs — one that actually tasted delicious. They spent years testing roasting methods and formulas until they had a cup worthy of replacing coffee in any diet. In 2008, Coffig was born, and orders began arriving from health food stores, restaurants, hotels, and schools around the world.
In 2026, the founders passed the roaster's torch to two families in Washington's Yakima Valley who share the same conviction: the morning ritual is worth keeping, and the dependence isn't. We come from a health tradition that takes stewardship of the body seriously — and takes the science seriously, too. Our mission is a clear head you didn't have to earn back, for every person who wants one.
Keep the ritual
The warm cup, the quiet minute, the smell of something roasted — that part of the morning is good. We kept it.
Lose the chains
If you need it to function, it owns you. Coffig gives you the cup without the leash — no withdrawal, no crash, no 2pm fog.
Honor the body
Single-ingredient, organic, plant-based food. What you drink every single morning should be working for you.